If you’re looking to bring new energy to your brand, a brand rollout or rejuvenation might be just what your business needs. A brand rollout is the introduction of a new product or service to the market, whereas a rejuvenation focuses more on updating existing brand elements, but both are usually part of a larger marketing strategy. Changes may be made to one or many locations within a service chain, and it is not uncommon for new construction to also be required – for example, if a chain is expanding and requires new facilities to match their branding. A successful rollout or rejuvenation involves careful planning and organization, from start to finish. Let’s take a look at the general process.
The most important part of any brand rollout or rejuvenation is preparation; great brands will spend a considerable amount of time planning exactly how their brand launch will go. Organizing every step is crucial, especially as it’s often necessary to minimize business interruptions by completing work on these types of projects outside of standard hours or according to unique timelines. This is why it’s important to have a great construction team that follows a cohesive management program, so that all phases of design and construction can be seamlessly coordinated. A strong team will ensure that you stay on track with your plan by sticking to strategy and creating realistic timelines and task lists.
Most rollout strategies also involve setting up an internal launch party or a “soft launch” prior to the big day. An internal launch allows for important feedback and is also an efficient way to educate your team on the vision and expectations of your brand. Another major consideration during the rollout and rejuvenation process is identifying and prioritizing your brand touchpoints – these are the first interactions a consumer will have with your brand. Top priority touchpoints should take place on your launch date, such as a website or social media launch. Lower priority touchpoints like post-launch thank you cards may take longer to implement.
Setting realistic goals and planning every step of a brand rollout is the key to a successful brand launch, while creating and assigning touchpoints efficiently ensures that your brand reaches its target audience and accomplishes your goals. To guarantee that your rollout or rejuvenation strategy will achieve the results you’re looking for, consider hiring a professional construction team to take the lead on your next project.
Pulse Construction offers several options to assist with high-volume local or national rollout programs, including program management, design build services, pre-construction/estimating, remodel/renewal, and more. We provide superior logistical coordination, flexible scheduling, and only collaborate with pre-vetted subcontractors and materials suppliers. We understand that downtime costs businesses money, which is why our experienced program managers will work closely with your team to ensure your vision is executed as desired and on time.
At Pulse Construction, we’re committed to doing business with an honest, professional, and competitive approach – without compromising safety or schedules. Contact us today for all of your building needs.
